FREI: From an outdated website to a clear machinery catalogue

The previous website was outdated and made it difficult for customers to understand the range and find their next step. The brief was to make the machinery easier to explore and the enquiry path easier to follow.

The current site groups machinery into categories, provides dedicated model pages with photographs and technical information, and offers quotation actions in the product journey. Italian, German, English and Spanish versions support visitors in their own language.

Visitors can start with a machinery category, inspect a model and then open an enquiry with the selected product carried into the form. Contact details and technical support remain available for buyers who need help choosing.

The redesign replaces a difficult browsing experience with an organised catalogue and a clear contact path. Enquiry growth and conversion improvements have not yet been measured.